DearBaby™, established in 2009, stands as a pioneer in the baby product retail industry. Our distinctive approach, dual operations as both an online baby store and physical storefronts, was revolutionary at a time when local e-commerce was still in its infancy. The DearBaby™ storefronts (spanning locations at Depot Heights, Fusionopolis, Millenia Walk, and JEM shopping malls over the years) were a source of pride and offered customers with a comprehensive online/offline shopping experience.
Over the years, while we have grown significantly in the online realm and established a robust presence across major e-commerce platforms, operational challenges prompted us to, regretfully, phase out all physical retail outlets by 2018. However, our dedication to delivering excellence never wavered.
Leveraging our extensive experience from both online and offline ventures, we have expanded into brand management and distribution as well. The successful introduction and nurturing of brands like BeBecook, Eusik, and Freycoo into household names are a testament of our newfound capabilities. Today, our journey continues, marked by innovation and an enduring commitment to serving our valued customers.
The DearBaby™ Management