About us

The Beginnings

DearBaby™ is a unique store based in Singapore that started out back in 2009 offering both pre-loved & new products for baby and young children. The term “Dear” stands for both 'beloved' and 'costly' at the same time. Hence, DearBaby™ reflects how raising one’s baby lovingly can be a costly process both financially and to the environment. We believe that the use of a good mix of pre-loved and new baby products makes it more 'affordable' for parents in giving quality care to their children while also allowing them to do their little part towards environmental conservation.

The Evolution

Launched as one of the first baby products online store with our own brick and mortar store locally at Depot Height Shopping Centre, the shop was relocated to a more accessible location above the One-North MRT staion in Fusionopolis about a year later. Pre-loved transactions were regrettably suspended eventually due to operational challenges while the online store (www.dearbaby.com.sg) grew rapidly to become one of the top baby and children product online stores in Singapore and the region. UPDATE: We have stopped brick and mortar store operations to focus on our online and distribution businesses! Look out for us at local baby fairs or contact us directly for trade/bulk inquiries.

Now renowned and trusted for our exquisite selection of quality brands and amazing range of products, we seek to stay in line to our initial vision through the DearBaby™ experience where we are able to provide our customers with detailed advice that they rarely get from the average retail stores/supermarkets. This helps them narrow down on the products that they probably really need and ensuring that there will be less 'white elephants' sitting around in their homes.

We welcome you to visit us today and immerse yourself in the DearBaby™ experience. Share The Love!

The DearBaby™ Management